There are mainly to methods of research. They are :
·
Primary Research
·
Secondary Research
Primary
Research
This
is used to either build a theory or test a theory and also the results may
support the theory in a new context and give new knowledge regarding the field
of study. This is done in many forms . So methods of doing primary research are
:
·
Participant observations
·
Structured observations
·
Case study
·
Surveys
The
most efficient method of conducting primary research is a Survey
Study on Surveys
Surveys
are not always appropriate for every situation . Its Important to identify when
a survey will be beneficial.
When
is survey appropriate
·
We have a very good
understanding of the needed information.
·
The need to collect
info from a particular group.
·
Are confident that the
same question will mean the same thing to different people. For
questionnaires in a survey a reliability test should be done on a pilot group.
·
When the research
require a description of a wide range of people characteristics and
relationships between those characteristic.
Survey methods
·
Post
·
Face to face
·
Telephone
·
Via Internet
In
order to demonstrate the advantages and disadvantages of these methods two role
plays were conducted in class by two groups . And through the role plays the
following details were observed.
Group
01:
Conducting
surveys through Telephone conversation
Weakness
of using telephone method
·
Source is not reliable.
·
Can give false information.
·
They may be reluctant to give info
·
Since its not face to face false assumptions can
be made
Strengths
of using telephone method
·
More chance of the informant answering the phone
.
·
The feedback can be heard
·
Since its not face to face they might give more details
Conducting
surveys through via the Internet.
Weakness of using the internet
·
No control over reliability
·
Limited to a particular user group
·
The response might not be unique
Strengths of using the internet
·
Can reach a wider range of people
·
Can reach a large number at once
Group
02:
Conducting surveys Face to face
Strengths of face to face surveys
·
Not just relied on verbal details but also body
language.
·
Interpretation of the question is done
correctly.
·
There’s a obligation to respond.
Weakness of face to face surveys
·
Reluctant to be honest
·
It’s inconvenient to participant
·
Restricted to only what at a time.
·
Data might be influenced by the interviewers
opinion.
Conducting surveys through the Post
Strengths of the postal method
·
Can access to a far wide range
·
If someone shows interest to reply back then
there might be accurate responses.
Weakness of the postal method
·
Takes time to reach the respondent
·
Lost in the process
·
The wrong interpretation of question.
When
conducting a survey or interview the most important and difficult task is
asking good questions .
The
following should be considered when drafting a questionnaire.
Ask
about One Thing at a Time
The
question shouldn’t contain multiple
questions. This can confuse participants
or lead them to answer only part of the question. (Driscoll,
2011)
Avoid
Leading Questions
Make
sure that the question wont prompt the participant to respond in a particular
way, which can create bias. (Driscoll, 2011)
When
to Use Open and Closed Questions
There
are two types of questions you can use when conducting a survey : closed and
open. (Driscoll, 2011)
Closed
questions
Closed
questions have a choice of definite responses like yes / no .
This
type of question id more easy to analyze and much more easy and fester to
collect than the respondent witting the answer in their own words. (Charles Sturt
University, 2014)
For
this many people use the Likert scales. This is done in two ways
Type
A: A clearly graded scale of response,
for example, (Charles Sturt University, 2014)
Excellent Very good Good Poor Unsuitable
Type
B : Ask people to allocate their attitude on a continuum between two extreme
alternatives, for example from most desirable to least desirable (Charles Sturt
University, 2014):
1 2 3 4 5 6
Other
scales of measurement
·
Nominal: Where the
number is used as a identifier
·
Ordinal: Rank order of
winners or choice
·
Interval: performance
ranking on a scale from 0 to 10
·
Ratio: Time to finish
in seconds
Open-ended
questions
These
allow respondents to give a more lengthy answer from and the answers will be
more individual. These questions are not easy to analyze and they take up more
time for the respondent to reply to. This is generally used when the
respondents personal opinion is needed but the answers can tend to be bias. (Charles Sturt
University, 2014)
In
addition to these in class were taught 3 methods of asking questions according
to the way you sequence the interview.
Pyramid
Initiate with structure questions after the interviewee is
comfortable and have a good understanding then expand to broader questions.
Funnel
structure
Ask broad structured questions and then base the interview
on that and ask specific questions.
Diamond
Combinations of both above. Try to understand the person .
Conducting
a pilot survey
This
is a very important step when conducting a survey.In this the questionnaire is
tested on a sample of the population under investigation.(the full range of
people who are going to be included in the final sample should be represented).
You do not need to survey a large number, as one person from each category
should be sufficient. (Charles Sturt University, 2014)
Week six and
Week seven
Project Proposal
is a major component to the final submission for this module. According to the requirements
of the assignment we had to analyze a organization and evaluate the problems
faced within its processes. We were advised by the lecturer to target the
problem statement to be upto a final year s project proposal submission.
From the
beginning of the module we were advised to look into a prospective problem
area. Along the course of the module I had private discussion with the lecturer
and obtain feedback to where the project area was suitable and upon getting
positive feedback I was processed to take a deeper look into the organization
and the problem area. During the course of one week we had discussions with the
lecturer in class about the problem areas that were looked into by the students
and feedback was given to the perspective student along with advice and guidelines
for the proposal and how to look into the problem area in a professional
intake.
According to Dawson (2000) a project proposal should consist
of the following:
·
A Title: This should be clear and concise.
·
Aims and objective
·
Expected outcomes/deliverables
·
Introduction / Background / overview
·
Related research
·
Research questions and hypothesis
·
Project plan
The company that
I looked into was MagaNeguma Construction Equipment Company after looking into
the company process what was analyzed was that the company us very much
effected by inefficient resource allocation. Due to this the construction
projects were not efficient planned. One main reason for this was that there is
no proper method of communication of information between the sites and the head
office.
Therefore I
looked into how this information gap can be bridged and how the resources
needed for projects can be efficiently planed.